MMS Signs Strategic Partnership with TikTok to Become an Official Advertising Reseller in Saudi Arabia

Agreement provides advertisers in Saudi Arabia with direct access to TikTok's full suite of advertising solutions and inventory

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Riyadh, June 9, 2026: MBC Media Solutions (MMS) has announced its partnership with TikTok as an official advertising reseller for the platform in Saudi Arabia, reinforcing its commitment to providing advertisers, agencies, and brands across the Kingdom with direct access to TikTok’s advertising solutions and audience ecosystem.

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Through the agreement, MMS will provide advertisers with access to TikTok’s full suite of advertising products, including branded content solutions, creator-led campaigns, performance marketing tools, and short-form video advertising formats. 

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As an official TikTok reseller in Saudi Arabia, MMS will deliver enhanced local support, faster campaign execution, and strategic expertise, enabling advertisers to maximize engagement and business impact on one of the world’s most influential digital platforms.

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The partnership further strengthens TikTok’s commercial presence in Saudi Arabia while reinforcing MMS’s position as a leading media and advertising partner in the region. Through its portfolio of premium media assets, strategic partnerships, and digital platforms, MMS continues to connect brands with audiences across MENA, helping advertisers engage consumers more effectively and unlock new opportunities for growth in an increasingly digital-first marketplace.

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About MBC Media Solutions (MMS)

MMS is a commercial advertising and sales unit launched in 2020 in partnership between MBC Group and Saudi Media Company. 

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MMS offers data-driven integrated media solutions across television, radio, digital and OTT platforms, keeping the companies it represents at the forefront of the media industry— enabling brands and clients to connect with their audiences through premium content that drives growth through data, technology and talent.

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In addition to representing all MBC Group channels & platforms—including MBC Shahid, the world’s leading Arabic streaming platform— MMS is also the exclusive advertising representative of the Al Arabiya News Network and Samsung Ads. MMS is also the official TikTok reseller in Saudi Arabia. 

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For more information contact us at [email protected]

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