MBC Media Solutions (MMS) announces partnership with Samsung Ads in Saudi Arabia, United Arab Emirates and Egypt

MBC Media Solutions (MMS), the commercial arm of MBC Group, announced its appointment as the official Samsung TV Plus advertising partner, giving advertisers in Saudi Arabia, United Arab Emirates and Egypt full access to the platform’s CTV advertising formats.

Samsung TV Plus is the free, ad-supported streaming TV (FAST) service from the world’s leading TV manufacturer.  The go-to source for entertainment for all the family, that delivers thousands of TV shows, movies, sports, news and more to millions of Samsung Smart TVs, Galaxy devices globally— and now available in Saudi Arabia, United Arab Emirates and Egypt.

As part of the partnership, advertisers and agencies will be able to access Samsung TV Plus inventory whilst also benefiting from MMS’s expertise in helping brands achieve their marketing KPIs.

MMS’s perceptive view of the region has earned them the responsibility of bringing Samsung TV plus to advertisers, clients and agencies across MENA.

Commenting on this partnership, Jad Saab, Digital Growth Lead at MMS, said “We are thrilled to be partnering with Samsung to unlock exciting solutions that will enable brands to connect with their audience in a new and effective way. CTV is evolving rapidly globally and, in our region, and this appointment will enable brands to take advantage of Samsung Ads' premium ad environment on the biggest screen at home. This will achieve high impact and engagement by capturing the attention of receptive viewers the moment they switch on their TV, maximizing their reach with a prime-time TV audience, by being front and center with sound on for an optimal advertising experience."

Meanwhile, Alex Hole, SVP and General Manager, Samsung Service Business Europe & MENA - said: “Samsung’s cutting-edge solutions and personalized, integrated experiences gives consumers access to the best entertainment, whilst opening up unprecedented opportunities for brands to reach these consumers. We are excited to expand our reach into Egypt, Saudi Arabia and United Arab Emirates and to be partnering with a trusted advertising and sales partner like MMS, which will enable advertisers and agencies to build deep and meaningful engagements with Samsung TV Plus.”

With ongoing discussions since the onset of MMS’s inception, this partnership with Samsung is a new endeavor that will further add to MMS’s long-standing collaboration for future growth.

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