Innovative Digital Solutions Take Center Stage at MMS Digital Day in Dubai & Riyadh

MBC Media Solutions (MMS), the commercial arm of MBC Group, hosted MMS Digital Day in Dubai & Riyadh, unveiling transformative digital solutions designed to accelerate brand growth and foster deeper audience connections across the region.

MMS Digital Day spotlighted the latest innovations in digital advertising, positioning MMS as a pivotal partner in driving measurable impact and engagement for brands.

The exclusive event brought together industry leaders and key stakeholders to explore cutting-edge trends and strategies in digital advertising, providing attendees with insights into maximizing MMS’s digital solution on Shahid, MBC Group, Samsung TV Plus & global social media platforms.

MMS Digital Day was kicked off with a welcome note from Jad Saab, Digital Growth Lead at MMS, who emphasized the importance of understanding emerging digital growth opportunities and ways brands can leverage MMS’s platforms to achieve impactful results.

This was followed by an insightful session led by Jad Abou Mitri, Digital Growth Senior Manager, and Ghida Salem, Digital Growth Manager, who delved into Shahid's digital advertising capabilities, sharing key strategies and best practices for maximizing audience engagement.

Attendees were also treated to a fireside chat with Google on the future of advanced video in digital advertising. This engaging discussion—with Sebastian Joziasse, Head of Middle East, Africa and Türkiye - Global Partnerships, Google in the Dubai edition of the event & Husain AlShehabi, Strategic Partner Manager from Google in the Riyadh Edition—

shed light on the evolving role of video and highlighted upcoming trends shaping the industry.

Joey Feghaly, AdTech & Digital Growth Manager at MMS, presented on the potential of Connected TV, while Lydia Parker, Head of International Agencies at Samsung Ads, explored how Samsung Ads is revolutionizing advertising in MENA in a fireside chat in Dubai. The growth opportunities on Samsung TV Plus were further highlighted in the Riyadh edition of the event by Ghayath Yaghi, Digital Growth Senior Manager at MMS.

The event concluded with two sessions that highlighted the expansive role of social media and digital solutions in amplifying brand reach and impact led by Moussa Abdo, Senior Digital Solutions Manager at MMS, who sat with Joelle Yazbeck from Global Content Partnerships at X to outline the power of content on X and Majd Abi Ali, EMEA Media & Sports Partnerships, Snap Inc., who spoke about pioneering digital solutions that empower brands to reach new audiences and strengthen engagement.

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